We followed the ‘Killer Presentations’ outline precisely and the result: We were reinstated on a program which generated millions of dollars over several years that were the feedstock of many other awards.
L-3 Interstate Electronics CorpPresident
Your training and your folks have raised our collective business capture acumen. Much appreciated.
Ball Aerospace, Tactical SolutionsVice President & General Manager
The Maher Group teaches skills and tools that have real, enduring value in the business development cycle. At IEC, we have now accomplished three training programs with The Maher Group and I find the lessons and techniques taught result in direct, sustainable improvement in our marketing and sales performance. For example, one of the techniques is the ten slide ‘Killer Presentation’, a method to present any sales subject in just ten slides that is tremendously effective in shaping a customer’s decision. Here’s what happened to us a couple of years ago: We had won a key program and were a year or so into development of a major new product when, for many reasons, both we, and our customer, lost our way. Costs of the development were escalating and finally reached a point where our competition convinced our customer to dump us and go with them. We were given one last opportunity to meet with our customer’s management team to try to turn the decision around. We had a one-hour window at 0730 with the customer. Immediately after the customer would make their decision. We chose to use the ‘Killer Presentation’ technique. We forced ourselves into the discipline and structure required. We rehearsed and rehearsed and at 0730 we made our presentation. The outcome? Two years later we are a major supplier on this very successful program.
L-3 Interstate Electronics Corp