Guerrilla Tactics is an excellent course that balances customer psychology and contractor technology to create a one shot, one kill strategy.
Justin was an exceptional instructor whose knowledge of the defense industry helped make the training the most impactful I’ve participated in!
As a result of the Added Value Selling and Guerrilla Tactics courses, we are going to implement the 7 deadly questions into our pipline process. Awesome course(s)!
Sheilah and Justin were great from planning to execution for this class (Added Value Selling + Guerrilla Tactics for Competitive Selling). It was money and time well spent.
Powerful training! This course got quickly to the essence of what we do and how we can do it much more effectively and strategically. Putting these tools into place has meant a huge jump in the PWin for our division. We plan to have Maher Group training for every customer facing title that we have. Best of the best!
Thank you for leading this great class with our capture, BD and program teams. The feedback demonstrates we are bringing continuous improvement to our people in ways that give them training, tools and practical application to making them more capable and effective. Sheilah, once again the feedback demonstrates why the Maher Group is a “go to” training and development partner for our BO and capture business areas.
I have taken many BD training courses in my 25 years of Business Development, both internally and externally, and this one is far and away the best for several reasons. Most importantly, the tasks assigned are real world examples of opportunities that we are pursuing, not just some made-up text book examples ….. this is a welcome departure and something that I feel has always been missing. Our choice to go with the Maher group has been a good one and I can’t wait until the next installment.
The Maher Group is top notch! The material is timeless and relevant for all market segments and any sales/SD/customer facing team!
L-3 Com-West firmly believes in this training program and our growth shows its effects! Without it, we may not have won PHOENIX, Tactical Unmanned Air Vehicle, or several other of our Competitive Must Win Programs.The Maher Group’s hands-on style and deep understanding of our business differentiates this training from everyone else’s. Many of our marketing people take the class again and again to sharpen their skills. We’ll keep training until our entire division thinks like a guerrilla!