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Guerrilla Tactics for Competitive Selling

For business development and sales individuals in today’s ultra-competitive and global arena, now more than ever, it is winner take all. There are simply no rewards for second place. Your organization cannot assume it will remain successful simply by doing the same things that it used to do even a few years ago. In the new millennium, good selling tactics and customer relationships are not going to be enough to make your BD/sales team a success. Bottom line: if you want to stop losing to your competition then you’ve got to sharpen your competitive selling skills.

Course Description

This energy-charged, two-day program shows the experienced business development team, as well as the sales novice, how to depart from traditional textbook capture and sales tactics and take a radically different approach to business development using the principles of guerrilla warfare.

Salespeople in any industry need to learn the competitive principle stated clearly thousands of years ago by Sun Tzu: “If you know the enemy and you know yourself, you need not fear the result of a hundred battles. If you know yourself, but not the enemy, for every victory gained, you’ll also suffer a defeat. If you know neither the enemy nor yourself, you will lose every battle.” This course will remind the student that the lessons, strategies and tactics of war (the ultimate competition) can teach any modern business development team how to win the battles in the 21st century marketplace.

Learning Objective

Prior to session kick off, (up to 3) live fire (real) opportunities/targets are identified for development in the course. Using customer subject matter experts to provide crucial and timely background information, The Maher Group then develops comprehensive outlines which will allow the students to complete actionable ‘white papers’ and ‘business plans’ specific to their target of opportunity.

For a full comprehensive course overview, please email us.

Customer Testimonials

What our customers say about this program.